One of the most appealing aspects of our Open Rooms website product is the fact that we have tried to make it as future proof for independent operators as possible. How have we done this?
Well, the main benefit of powering your digital strategy with an Open Rooms website is the fact that we have been building the Content Management Solution specifically for the hospitality sector for more than a decade now and the result is a system that is as easy as it could possibly be to update everything from homepage content to full page imagery, links and promotional features.
However recently we have moved to a monthly payment programme for all of our websites where a small set up fee is all that's needed to build the website followed by a "no contract" monthly payment scheme based on the size of the website.
Not only does this spread the cash flow load for small businesses but it also ensure that the technology behind the site is updated regularly with new functions and security added continuously and at the end of every two years the site is redesigned around one of our Open Rooms Themes at no further cost.
The latest example of this can be seen with the "refurbishment" of the excellent and worth a visit Woodland Bay Hotel on the coast road just south of Girvan. We have been providing owner Michael and his team with digital support since their opening and the site is now on its fourth redesign since then and still features some of the original branding and logo design work we did early on.
As well as providing mobile ready functions as standard, the site includes in page image galleries for very page and the use of update-able feature boxes to promote current food and accommodation deals and offers that are not available through the OTAs.
As ever all of the work is in developing increases in DIRECT business to reduce the cost as sale as far as possible.
The new site benefits from technical updates increasing speed and security but some simple changes to the design make it easier than ever to navigate on both phones and desktop. The full screen images now sit nicely behind the text and can be changed in seconds with the Claymore CMS.
As part of the overall digital strategy we are now working more closely with the hotel owners to see how we can develop the direct business further with a co-ordinated strategy stitching together their online booking promotions more closely with their email marketing and pay per click campaigns.
We think the new site, and the longevity of the relationship with the hotel, is testimony to the strategy behind Plan B and out Open Rooms hotel website suite.
Find out more on our Open Rooms site
View the updated Woodland Bay Hotel website