Friday, November 27, 2009

Interviews Support Online Marketing

Golf Tourism Scotland, the industry body representing tourism businesses from accommodation, travel providers, tour operators and golf course sectors celebrated its annual awards dinner recently at Turnberry.

In the aftermath the usual press and PR was generated by the organisation with Flash banners for each winner's website, Hi res images downloadable from a specially created media page and hi res logos of the awards for printed media.

New for 2009 however was a series of live interviews of each of the winners. The interviewer was Yvonne Alexander of Word Association and all the winners give their opinions on the market and their own sector. These interviews were then loaded onto YouTube and GTS' own website.

It's a nice touch and Ian McCaig of The Edge Studios explained the benefits, "The GTs awards dinner has become an annual celebration of the best of the golf tourism sector and the work done since the awards ceremony has raised the profile further. The interviews have helped personalise the whole process and offer a different dimension to the normal. We took Yvonne's Interviews and easily uploaded them using our CMS, The Claymore Project, into "

The new site was launched in time for the awards ceremony and is unique in that 85% of the copy is Business generated Content.

Listen to the GTS Interviews online now and perhaps get an idea of how you could use some audio clips to promote your products or projects.

New Online Bite for Dragon's Tooth

We're delighted to have gone live today (Friday 27th of November) on the web and online marketing project for Dragon's Tooth Golf Course at Glenachulish near Ballachulish (which in themselves are both within touching distance of Glencoe and Fort William!)
We were approached by Laurence Young who owns the course to look at what we could do with the online presence and make some suggestions.

The result we believe is pretty impressive but that in large part is down to the product and the work put in by the team at the golf course itself. The website is driven by our own content management system The Claymore Project and this allowed Laurence the ability to go online with his staff and update the content, images and metatags while we concentrated on pulling together the design that reflected this unique golf course.

The nine hole course is without a shadow of a doubt one of the most beautifully located courses in the country - have a look at the image from above - and really should be played if you're in the area. The facilities are excellent and would put many larger clubs to shame. Golf's Hidden Gem category is overused (and we hate it!) so let's call Dragon's Tooth an Undiscovered Diamond!

The site itself was designed by Steven and incorporates a sympathetic layout powered as we said by The Claymore Project. It also incorporates a new Dragon's Tooth Facebook Page and a redesign of the ConstantContact email features. Twitter will follow as will integration of Traveline Scotland information and the possibility of accommodation reservations using a fully integrated Bookassist model.

The main thing about the website however is that old truism about images making the difference. The layout only emphasises the beauty of the location through the images. The words support, the metatags assist the searcher but the images sell the product almost on its own. When you have such tools to work with web design and online marketing gets a wee bit easier.

Thanks for your trust Laurence and we look forward to a long term relationship.