Golf Tourism Scotland, the industry body representing tourism businesses from accommodation, travel providers, tour operators and golf course sectors celebrated its annual awards dinner recently at Turnberry.
In the aftermath the usual press and PR was generated by the organisation with Flash banners for each winner's website, Hi res images downloadable from a specially created media page and hi res logos of the awards for printed media.
New for 2009 however was a series of live interviews of each of the winners. The interviewer was Yvonne Alexander of Word Association and all the winners give their opinions on the market and their own sector. These interviews were then loaded onto YouTube and GTS' own website.
It's a nice touch and Ian McCaig of The Edge Studios explained the benefits, "The GTs awards dinner has become an annual celebration of the best of the golf tourism sector and the work done since the awards ceremony has raised the profile further. The interviews have helped personalise the whole process and offer a different dimension to the normal. We took Yvonne's Interviews and easily uploaded them using our CMS, The Claymore Project, into www.golftourismscotland.com "
The new site was launched in time for the awards ceremony and is unique in that 85% of the copy is Business generated Content.
Listen to the GTS Interviews online now and perhaps get an idea of how you could use some audio clips to promote your products or projects.