Wednesday, August 18, 2010

A Guide to Picasa

This is the first post in a new series of "A Guide To.." highlighting better practice or at worst opinions on how you might improve your profile online.

We hope that you find them useful and of course if you do you can always let your fellow businesses know!

First one to be published is about Picasa and Picasa Web Albums. We use the Google products widely for our own administrative and marketing purposes but also heavily for our web developments and our channel distribution sites. It's a great way of storing, editing and sharing your images for both Business to Business and Business to Consumer.

Find out how we use the tools at The Edge Briefings: A Guide to Picasa

Friday, August 6, 2010

Updating West Coast Golf Links

We've been working this week on updating the website and blog for Scotland's West Coast Golf Links - a collection of ten of Scotland's finest links golf courses.

We've done some updating of the group's homepage the most visible being the insertion of the news items directly from the blog to give the page more immediate interest to the visitor. We've also inserted the Facebook Connect button which should be interesting to monitor as it allows Facebook users to click Like directly from the page and post a comment without even leaving the site. Really cool little function that you should consider for your own website.

In addition the Blog has had a mini makeover with the addition of a dozen new posts, the addition of the search blog feature and the Share button to the articles allowing it to be published to the users own Facebook

The blogs get indexed very quickly indeed and should be seen as a positive distribution channel – for example open Google and search for “sunset golf Ayrshire” – it was only published at 12.15pm yet it’s indexed first and second on Google already and ahead of the Turnberry listing itself – this isn’t an issue as it has a direct link back to the website.