Tuesday, May 11, 2010

Dornoch Firth Golf Pass look for The Edge

The Edge are absolutely delighted that we have been selected by North Highland Tourism to develop an on-line presence for the recently formed Dornoch Firth golf development group.

Following a recent presentation at Royal Dornoch Golf Club, The Edge have been asked to produce a new brand for the group and then take it to a new website supported by an aggressive social media campaign. The project which brings together five courses in the Dornoch Firth area - Royal Dornoch's Championship Links and The Struie, Tain, Brora and Golspie.

Director Ian McCaig was delighted at the news, "We work with an extensive range of tourism businesses in The Highlands and the securing of this project is really exciting. We know the area well having worked with the courses previously in the Highland Golf Classics and recently we just launched the new websites and on-line marketing strategies for the refurbished Royal Golf Hotel in Dornoch and The Royal Marine Hotel in Brora. Late last year we were also delighted to go live with a website for Dragons Tooth Golf Club near Fort William."

The Edge are also working on a new blog for Castle Stuart Golf Club which support their current website and have been heavily involved recently in the project management of the Cup Final single for Ross County recorded by Highland band Torridon.

"We recognised late last year that we were working with more and more tourism businesses in the area and decided that we needed a permanent presence in The Highlands. We were delighted therefore to bring on Nairn based Sue McCulloch to work with us on key projects and this is proving highly successful and increases dramatically our direct communications with our clients. An office in Inverness is now a very serious possibility for The Edge"

The work on the Dornoch Firth Golf Pass follows on from work done in recent years with First in Fife Golf, Links with History, the Ayrshire Golf pass and Scotland's West Coast Golf Links

The Edge also created the website and Blog site for industry body Golf Tourism Scotland

"We're proud of the work we've done for golf tourism in Scotland and we hope that we'll continue to build the relationships with this most important of industry sectors throughout the rest of this year." finished Ian McCaig.

Moray Firth Radio Support Ross County Song

Great support for one of their local teams from MFR in The Highlands. The radio station has got fully behind the promotion of the Cup Final Single, "We're On Our Way" which was recorded only two weeks ago at The Ironworks in Inverness.

Not only are they providing great airplay for the track but they've add the Edge designed logo and banner onto the from page of their website with a link through to how supporters can help getting the song into the charts.

The Edge have provided marketing support not only for the logo design but also in pulling together elements of the original recordning and working with The Music Kitchen in edinburgh to ensure the track was available the week of the final, Ian McCaig was delighted with the results so far. "Dingwall has only a population of I think about 5000 and for the track to chart even in the Scottish Top Forty would be great fun!"

The Edge have previously had "chart success" before with a UK Top Ten with Runrig and The Tartan Army and a Top Forty with Pudsey, Tartan Army and "We Have A Dream".

The support from MFR is helping the track go viral and it's looking that even with it only being available on iTunes that it could well chart high in The Scottish Top Forty this weekend.

Visit Moray Firth Radio online for more information

Friday, May 7, 2010

We're On Our Way Downloads Page

It's just over a week until Ross County hit the A9 and all B roads' off it south to Hampden Park for the biggest game in the club's history - their Scottish Cup Final showdown against Dundee United.

The whole of the North Highlands is buzzing and we're guessing that not much else will happen this week beyond Inverness. The Staggies really are on the Way.

And talking of which the iTunes single which we've been helping promote is dues for release on Monday morning.

To keep the momentum going we've created some online promotional material for Torridon to ensure that Ross County fans - and anyone else who wants to - can easily promote and find their way to downloading the single and hopefully get it into the charts next Sunday. Wouldn't it be perfect just as the open topped bus pulls into Dingwall with the Cup...

The single is only available to buy on iTunes from Monday 10th of May. All proceeds will be going to Highland Disability Sport.If you don't have an iTunes account you'll need to set one up - pretty painless - click to find out How to Set up an iTunes account

Anyway both of the banners below link directly to the page selling Torridon & The Staggies "We're On Our Way".

A4 Poster Download
We've also asked Ross County fans to download and print a poster (right) to encourage sales from Monday.

That can also be downloaded from here.

We're On Our Website Way Banners

If anyone wishes to drop the code for either of the banners below into their blog or their website it can be done from The Torridon & The Staggies Downloads page

Torridon and The Staggies - We're on our way

Torridon and The Staggies - We're on our way

Tuesday, May 4, 2010

Integrating Email Lists and Facebook

Interesting little App from our preferred email marketing software partners ConstantContact which allows you to create a list sign up on your Facebook page.

We're just pulling together all of the elements of the integrated online marketing campaign for The Royal Golf Hotel and its sister hotels Loch Ness Country House Hotel in Inverness and Royal Marine Hotel in Brora and whilst creating their email tempalates and sign up lists we added the Sign Up tab to their Facebook page.

The Facebook Fans (or likees!) can now click on the the Join My List tab and sign up as they would from the hotel's own website. Seems to us a useful tool in bringing together opportunities for multiple distribution methods.

You can try ConstantContact for free for up to 60 days and of course The Edge will work with you in developing it into your overall online marketing campaign.

Find out more about ConstantContact with The Edge