Monday, May 17, 2010

CalMac Taxis on Street of Glasgow

Really liked this wee campaign from Caledonian Macbrayne who have just launched a fleet of CalMac branded taxis with the familiar livery and lion rampant brand on the streets of Glasgow!

Inside, seats are fitted with adverts featuring inspirational views of the islands we sail to, with rear window stickers adding a quirky finish.

CalMac warned however, "If you find yourself in and around Glasgow city centre this weekend and happen to hail a CalMac cab, beware, you might just be tempted to change your destination and head for the west coast!"

Great marketing campaign guys!

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