Friday, April 23, 2010

Golf Tourism Video Gets Expo Broadcast

The Edge were delighted to have worked with Golf Tourism Scotland to produce a short corporate video to highlight their raison d'etre, aims and objectives and partnerships.

The video was scripted, story boarded and finally mixed down by The Edge Studios with superb video production from Studio Scotland.

It's not the first video production that we've pulled together over the years and there are a couple of more projects in the offing. However in working through the many stages of the project you can't help but thinking that the use of video will become increasingly important in a whole host of business sectors helping to get clear unambiguous quality and product messages across online.

We've still got some final edits and voiceovers to do for the final DVD version but the Expo version of the GTS video went down quite well on what was one of the shows busiest stands.

Golf Tourism Video Gets Expo Broadcast

The Edge were delighted to have worked with Golf Tourism Scotland to produce a short corporate video to highlight their raison d'etre, aims and objectives and partnerships.

The video was scripted, story boarded and finally mixed down by The Edge Studios with superb video production from Studio Scotland.

It's not the first video production that we've pulled together over the years and there are a couple of more projects in the offing. However in working through the many stages of the project you can't help but thinking that the use of video will become increasingly important in a whole host of business sectors helping to get clear unambiguous quality and product messages across online.

We've still got some final edits and voiceovers to do for the final DVD version but the Expo version of the GTS video went down quite well on what was one of the shows busiest stands.

Torridon Artwork comes together for Ross County Song

So this time last week we didn't know that there was going to be a Ross County Cup Final song. Now we're just a few days from a live recording of the track at The Ironworks in Inverness, the distribution deal has been arranged with top Scottish record label The Music Kitchen - owned incidentally by Stuart "Woody" Wood of Bay City Rollers fame - and we've now even managed to get the artwork togethe ready for the weekend newspapers!

Torridon already have a pretty cool logo already and almost at first look we had an idea of how we'd take it forward. We had to take the track title "We're on Our Way" and make that prominent as well as building in the team colours, sponsors logos and yet not lose the feel. We also needed to think about the track listing for iTunes as well to ensure that the fans can look back in fifty years time and say that they were named on a top forty chart hit! So the band title for the track quickly became Torridon & The Staggies - Ross County's nickname and now a famous Highland live act!

We took the wee Torries and gave them three Adidas stripes (size 41 Bambas would be nice thanks) the main sponsors logo and away we went.

So that was it. From briefing to logo in about four hours. We hope you like the results.

Torridon Artwork comes together for Ross County Song

So this time last week we didn't know that there was going to be a Ross County Cup Final song. Now we're just a few days from a live recording of the track at The Ironworks in Inverness, the distribution deal has been arranged with top Scottish record label The Music Kitchen - owned incidentally by Stuart "Woody" Wood of Bay City Rollers fame - and we've now even managed to get the artwork togethe ready for the weekend newspapers!

Torridon already have a pretty cool logo already and almost at first look we had an idea of how we'd take it forward. We had to take the track title "We're on Our Way" and make that prominent as well as building in the team colours, sponsors logos and yet not lose the feel. We also needed to think about the track listing for iTunes as well to ensure that the fans can look back in fifty years time and say that they were named on a top forty chart hit! So the band title for the track quickly became Torridon & The Staggies - Ross County's nickname and now a famous Highland live act!

We took the wee Torries and gave them three Adidas stripes (size 41 Bambas would be nice thanks) the main sponsors logo and away we went.

So that was it. From briefing to logo in about four hours. We hope you like the results.

Thursday, April 22, 2010

Tartan Army Greatest Team

Following up on the previous post about the power of email marketing we thought we should bring you the results from the Tartan Army poll to find the greatest team. The email questionnaire created by The Edge for Scottish Television and the Tartan Army resulted in more than 600 responses and the following 4-4-2 team...

Manager: Jock Stein

Craig Gordon

Richard Gough
Danny McGrain,
Willie Miller
Alex McLeish.

Graeme Souness
Jimmy Johnstone.
Jim Baxter
Billy Bremner 

Kenny Dalglish
Denis Law


You can view the full breakdown of the vote on the STV website

Email market research is an immensely powerful and very immediate method of getting customer feedback and opinions. We use email marketing for detailed analysis of guest comments post hotel departures, for analysing market activity and we can even embed topical polls into your homepage.

For more information on how The Edge can assist your online market research give us a cll on 01292 521404