Monday, November 3, 2008

Reviewing October

Sometimes months just vanish...October was one of them!

From start to finish it has been non stop for all of the team at The Edge. From design and print jobs, new website developments and some interesting project management; so with apologies for the retropsective nature but we thought it worthwhile giving a brief overview of the past few weeks - and where better to start with our now annual Children in Need project!

Last year we had the idea with The Tartan Army to record a single for Children in Need - with only six weeks to plan it we ended up with an unbelieveably succesful result, culminating in a Top Ten UK chart hit and almost 50,000 single sales of Loch Lomond with Runrig.

So having done it once we thought we'd try it again!

This year we approached BA Robertson and the BBC to come up with a re-recording of We Have a Dream - the famous 1982 World Cup song.

The track will be released just before Children in Need but the work leading up to perhaps showcases many of our strengths - Project management in pulling the whole thing together; website redevelopment; Web 2.0 tools in the form of a dedicated blog; big screen graphics for half time at Hampden for the Scotland vs Norway game; design of the CD cover and original artwork; production of Point of Sale materials for supermarkets and stores; copy writing, press and PR campaign for a plethora of related Tartan Army stories; TV and Radio interviews, design and production of t-shirts; database development and emarketing campaign and even dressing up as Pudsey on one or two occasions.

We Have A Dream... could The Edge help you with yours?

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