The company – which employs about 250 staff in its East Kilbride head office and at three distilleries – said tourism played a key role in growth with a 17 per cent increase in visitor numbers to the Bunnahabhain Distillery on Islay.
I recall that there was some work being done in Homecoming Year with Whisky Month in May and I remember thinking that the Whisky Coast promotion and website had considerable merit. Can never understand why much of our overseas promotion is not underwritten or supported more fully by product sponsorship or support with or by the whisky brands. Seems such a logical collaborative move to make.
The Whisky Coast is well worth a look regardless.