Thursday, July 23, 2009

Distillery Visitor Numbers Up

Interesting that Burn Stewart Distillers mention tourism as having played a part in another rise in sales and profits at the company behind Scottish Leader, Black Bottle, Bunnahabhain, Tobermory, Deanston and Ledaig whiskies.

The company – which employs about 250 staff in its East Kilbride head office and at three distilleries – said tourism played a key role in growth with a 17 per cent increase in visitor numbers to the Bunnahabhain Distillery on Islay.

I recall that there was some work being done in Homecoming Year with Whisky Month in May and I remember thinking that the Whisky Coast promotion and website had considerable merit. Can never understand why much of our overseas promotion is not underwritten or supported more fully by product sponsorship or support with or by the whisky brands. Seems such a logical collaborative move to make.

The Whisky Coast is well worth a look regardless.

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