Trade body Golf Tourism Scotland (GTS) has named its new chairman, appointing board member Lee Derrick to the post following the retirement of Nick Hunter.
Derrick, who heads specialist marketing agency Blue Spinach, has an enviable track record, racking up more than 15 years' experience working with Virgin Atlantic, VisitBritain and Golf & Resort Management.
He says of his elevation to chairman: "Being a part of GTS has been a wonderful experience and to be given the opportunity to take the organisation forward is one that I will savour.
"I hope I can carry on the good work started by Nick and the other board members by championing our members' concerns and aspirations."
Hunter, who held the post for two and a half years, oversaw the establishment of GTS as a key player in Scotland's lucrative tourism sector. He recalls: "As far as high points, there are quite a few to choose from, but the fifth-anniversary celebrations in St Andrews sticks out."