This briefing was mailed out to Bookassist hotels across Scotland but stands up for any hotelier looking to maximise their share of online bookings direct from their own website.
Last Minute Bookings
The past week has shown a dramatic increase in late bookings (less than six weeks out) across the whole of Scotland from small inns to large resort hotels. You need to make sure that you’re maximising the opportunity for converting this business through your own website.
Best Available Rate
You must at least offer the same rate to convert this business at the lower cost of sale.
Maximise your availability
Look at developing multiple night offers
With the Bookassist admin you can now create your own discounted offers for third or fourth of fifth night stays. Encourage longer stays with the use of selective promotional pricing for additional night stays. If you need further advice on how to do those contact your Bookassist account manager on 01292 521404
Ensure that your add ons are up to date and relevant for the summer period. Local visitor attractions, summer dining, room extras. All can help increase your secondary spends and guest satisfaction.
If you’re using Facebook at least make sure that you are using it to the maximum. Ensure you have Bookassist bookings and guest reviews embedded on your Facebook page and that any offers you are promoting on Facebook are available to be booked online. There is little benefit in promoting it through social media and then telling them to phone you! All your rates and pacakges can be sold directly through Facebook at your standard commission rate. If you need assistance again call your account manager.
Press and Online PR
email address and we'll post it on Scotland's For Me via Blog and Facebook. It's free and may just gain you some extra DIRECT business.
Please let us know if there’s anything we can do to help you maximise your business both in the short term and further ahead. Booassist in Scotland can be contacted on 01292 521404 or visit the Booakssist Website for more information on developing your online sales and marketing strategy