Tuesday, February 21, 2012

Tripadvisor Direct with Bookassist

Bookassist continues its leading online strategy development through an exciting partnership with TripAdvisor to allow our client hotels to offer a direct booking link to their hotel website from their TripAdvisor page.

The new TripAdvisor Direct with Bookassist is one of the strongest third party calls to action you can avail of to drive more direct traffic to your website and generate new direct business today.

How It Works

With over 50 million reviews, TripAdvisor is the major source of influential user-generated content online and generates significant referral business for any hotel. When a visitor views your hotel profile on TripAdvisor, a list of providers or “partners” is provided underneath the “Show Prices” button. Bookassist has integrated with TripAdvisor to add your hotel website as a direct link on the list of providers. An additional feature of the show prices area is that it is always shown as a page banner even if the visitor scrolls down the page.

Pricing and Reporting

Actual clicks are charged by TripAdvisor on a cost per click (CPC) model. To avoid being charged for multiple clicks, Tripadvisor will only charge for the first click in any 24 hour period that comes from the same identified visitor to their site.

For existing Bookassist clients, Bookassist charges a single once-off set-up fee of €200 with no further management costs. This is by far the most competitive offering in the industry. Bookassist will report figures at the end of each month. The report will include details of the daily, weekly and monthly clicks for your property and the overall cost of the campaign. If you are not a Bookassist client, please contact us directly for pricing information.

Contact Us

For Bookassist clients in Scotland contact should in the first instance be with the office in Ayrshire on 01292 512404 or by email

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