Tuesday, December 16, 2008
Ayrshire based supplier of Environmental and Gas Monitoring products, EGM Ltd, has this week launched their new eCommerce website.
EGM operated their own website for a number of years which was successful at providing visitors with product information but the availability of new technology and a more demanding marketing strategy dictated that a new website was required.
Following meetings to discuss the overall business strategy and the part the website would play in this our proposals were accepted and timescales agreed.
The new website is fully eCommerce enabled allowing EGM to sell products to new and existing customers worldwide. The online store software allows visitors to change the currency display on the website and the advanced shipping system allows EGM to specify the shipping costs to any country.
One of EGM's new innovations is to make equipment available for hire and customers can arrange this with online payments.
As well as control of all products and descriptions on the website th online store software also gives EGM full control over the text and images of all the additional pages. This means they can react quickly to any situation ensuring the website is always up to date and new products and information is immediately available for customers.
Embracing Web 2.0 technology and some clever coding from The Edge allows EGM to run a Blog and Newsdesk simultaneously.
Finally, the icing on the cake was provided by giving the slightly dated looking EGM logo a new look.