Tuesday, April 13, 2010

The Old Course Brand Ticks On

We noted with some interest that Jaermann & Stübi has become the official clock supplier and timekeeper of Scottish golf course St Andrews Links, and has created a limited-edition to watch to mark the occasion.

According to the press copy, "Jaermann & Stübi has created 18 platinum watches as part of The Old Course collection; each watch is dedicated to a hole on the famous golf course and is inscribed with statistics about the hole it represents."

Unfortunately we're unable to advise you on how much the watches may be but may be more expensive than an Old Course Experience four ball but cheaper than an apartment overlooking the eighteenth!

Kind of expensive looking watches which we're sure will sell to a target niche. Some would wish that The Links Trust could be just a little more of that time to the Scottish Travel Trade...

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