Another boost for Scottish Tourism? A new route into Shannon is being hailed by Irish hoteliers as a massive boost and could provide some additional business for key elements of the tourism sector in Scotland including the lucrative US inbound golf market.
Hoteliers in Ireland's mid-west welcomed the decision by Aer Lingus and Aer Arann to launch a new route between Shannon and Edinburgh from March 27.
Michael Vaughan, Chairman of the Shannon Branch of the Irish Hotels Federation (IHF) said the new route will directly link Shannon with a substantial tourist market in Scotland and is a strategically important development in increasing Shannon airport’s connectivity with Britain.
Mr Vaughan said: "Hoteliers in the mid-west are looking forward to working with Aer Lingus and Aer Arann to promote this new route which provides us with direct access to a market of 500,000 people in Edinburgh
"The route will give us greater access to the wider Scottish market of over five million people and will allow us to link in with niche markets such as golf tourism from the US where many visitors seek to combine a holiday playing links golf in both Ireland and Scotland."
It's the sort of announcement that some airports in Scotland are desperate to be able to make