Friday, January 25, 2013

Glenmorangie Partners Nick Faldo

Glenmorangie, Scotland’s favourite single malt Scotch whisky, has announced a one-year association with legendary golfer Sir Nick Faldo. With career highlights including six major championship wins, eleven consecutive Ryder Cup appearances and 98 weeks spent at the top of the rankings as the world’s No. 1 golfer, Sir Nick Faldo is widely regarded as the most successful British golfer in history and of course in the UK. Sir Nick Faldo was knighted in 2009.

“This partnership recognizes the exceptional stature of Sir Nick Faldo and the leading role he has played in forging golf’s global appeal and the influence that he continues to wield through his successful US and global broadcasting career,” said Brian Cox, Vice President of Glenmorangie in the U.S. “Glenmorangie’s 169-year legacy has been defined by an elite group of skilled craftsmen who created this ‘unnecessarily well made’ single malt Scotch whisky and Sir Nick embodies this commitment to perfection and we are honored to partner with him.”

As Glenmorangie’s new ambassador, Faldo will work closely with the brand throughout 2013, making guest appearances at consumer and trade events including Glenmorangie’s presence as the official Spirit of the Open at the 2013 Open Championship at Muirfield, Scotland. Sir Nick will also collaborate in various CRM initiatives and the two parties will collaborate on a number of charitable initiatives.

“I am very proud to continue to work with Glenmorangie, which I have always regarded as the best single malt Scotch whisky and a leader in its field,” said Faldo. Glenmorangie’s relationship with Faldo is the brand’s latest initiative to connect aficionados of premiere single malt Scotch whisky and golf.

Glenmorangie has leveraged its involvement with America’s 27 million golfers to become the fastest growing single malt whisky in the U.S. for the third year in a row. Glenmorangie has also recently received tremendous industry accolades recognizing both its rising popularity but also its heritage and undisputed product excellence, including Scotch Whisky and Distillery of the Year from the San Francisco World Spirits Competition in 2010, Wine Enthusiast’s Distiller of the Year at the 2011 Wine Star Awards and in 2012 Glenmorangie was named a Hot Prospect brand by Impact, the highly respected industry source of reference.

Perhaps the greatest recent accolade has been the award of the prestigious title of “Distiller of the Year” this year from the International Wine and Spirits Competition (IWSC) in London where Glenmorangie has consistently won more “Gold Best in Class” medals than any other single malt over the past six years.


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