Thursday, January 24, 2013

Torridon takes starring role in new Scottish tourism drive

THE splendour of the Torridon mountains is set to be the star of an international TV advert aimed at luring domestic, American and European visitors to the great outdoors of Scotland.

The commercial is part of VisitScotland’s biggest ever nature-focused tourism drive, highlighting the country’s natural environment. It is designed to get the Scottish population out of their armchairs and into the countryside for the Year of Natural Scotland 2013.

This £3.4 million campaign — tipped to bring a return of some £68million to the Scottish economy — will target the key domestic market as well as North America, Germany, France, Spain, Italy, the Netherlands and Scandinavia.

It will feature a new television advert highlighting mountain biking in Torridon and the beach at Arisaig.
Other activity includes a major ticket giveaway from Scottish transport providers which will see at least 15,000 people enjoying free travel during April - allowing them to visit a Scottish island or to travel all over Scotland - courtesy of Caledonian MacBrayne, Northlink and ScotRail.

Coach operator Stagecoach has also offered 5,000 money-off vouchers that can be redeemed throughout the month of April.

Scott Armstrong, VisitScotland regional director, said: "The Year of Natural Scotland is a wonderful opportunity to showcase the Highlands’ spectacular natural environment and I’m delighted that millions of potential visitors will again see Torridon and Arisaig throughout the next twelve months in our new television and cinema advert.

"The Highlands boasts some of Scotland’s most beautiful coastlines and countryside. "The Big April Adventures" is an incredible opportunity for people to travel to our region and enjoy our landscape for free. We are extremely grateful to Calmac, ScotRail, Northlink and Stagecoach for their generosity in this Scotland-wide initiative and we hope that as many people as possible sign up for these tickets and experience our beautiful country for themselves."

Click here for more information on the Year of Natural Scotland.

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