It's not easy however and an online strategy has to be so much more than just a nice looking website. The challenge of starting to claw back that lower cost direct business needs a whole lot of wheels turning together.
Review | Renew | Recover
In all honesty this revised list of Twenty Things to Do has not changed much in five years – what was right and relevant then is perhaps even more prescient now. These may well be basics to many but getting back to basics is never a bad idea! And remember this is not a definitive list of things to do. There are twice as many things that you can and should do to work on those direct bookings but small changes can make a big difference so start with some of these.
In the current times however, anything published is almost instantly out of date so we are taking a novel view to digital support and will be launching our own “Guide to Building a Website” website! Throughout June, we will be updating briefings and publishing them as live webpages in our own mythical “Brigadoon” style Hotel site with examples and downloadable briefings on all of the subjects below and more.