Visitscotland.com has undergone a refresh to its portal site. "Introduced on 29 July 2009 the new homepage for Visit Scotland has been redesigned to give a more comprehensive shop window for Scottish tourism, with dynamic and exciting content visible from the first click of the mouse."
The homepage certainly features a host of dynamic images and new media embedded. The release puts it thus, "Emphasising the use of rich media (images and videos), these changes are designed to inspire users and draw them further into the site. The new homepage gives quick and more direct access to accommodation, event information, attraction and activities and features a new improved site search. Current marketing campaigns will also be featured on the homepage."
The site appears to be still powered by the same Tiscover content management system and booking engine and still we note features the TripAdvisor ratings - much maligned in a recent post.
It will be interesting to see what direction VisitScotland take the new site; the question of a public sector body operating for instance a (private sector) booking engine is certainly now a dilemma.How will it face up to the costs of managing content in house? Will it still maintain the call centre functionality developed by VisitScotland.com or instead look towards directing calls towards the private sector directly.
The answers should be interesting.