Wednesday, July 28, 2010

New VisitScotland Digital Strategy

Just been to a presentation by Robbie Parish the Head of Digital for VisitScotland, the purpose of this was to share a preview of the new digital strategy for VisitScotland.  On first impressions I have to say I'm very encouraged with the approach.

I'll blog in more detail soon, but wanted to share my initial thoughts with you.  It was particularly pleasing to see the plans for the use of a centralised database structure similar to that of the Claymore Project and also how this fits with the broader Digital Scotland landscape.

I look forward to sharing more with you on this topic soon....

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