The Scottish Tourism Forum (STF) has announced details of this year's Scottish Tourism Week which will take place throughout Scotland from the 28th February - 4th March 2011. The week is aimed at raising the awareness of tourism as Scotland's most important and most sustainable industry and this year's theme is 'Tourism, the heart for the Scottish economy'.
Scottish Tourism Week, which was initiated by the Scottish Tourism Forum in 2006, connects on a business to business level and encourages politicians to engage with tourism businesses in order to better understand the issues facing tourism businesses. Iain Herbert, STF Chief Executive, said: "Scottish Tourism Week will bring the private sector, public sector and the elected sector together under one positive agenda, that is, how we can work together to drive forward tourism in Scotland.We are determined to build on the success of previous Scottish Tourism Weeks in order to create a positive political climate for growth in tourism, which will in turn support and attract greater levels of private investment."
One of the focal events is the Scottish tourism industry conference. JimMather, Minister of Enterprise, Energy and Tourism, will open the conference on Tuesday 1st March at Murrayfield Stadium in Edinburgh. Delegates will hear from key industry figures and have the opportunity to debate and discuss topical issues including an MSP tourism debate. Other highlights of STW include a Parliamentary Reception at Holyrood (co-sponsored by STF, the Caravan Club and VisitScotland) on Tuesday 1st March, hosted by Iain Smith, MSP, Convenor of the Economy, Energy and Tourism Committee and an industry dinner at the Balmoral Hotel, Edinburgh on Monday 28th February where guests will be addressed by John Swinney, Cabinet Secretary for Finance and Sustainable Growth.
The week includes the launch of the week in partnership with ScotHot at the SECC in Glasgow, a three day event and exhibition from the 28th February - 2nd March which will be opened by Jim Mather, Minister of Enterprise, Energy and Tourism. The event features a wide range of activity including seminar sessions with Peter Taylor, Stephen Carter and a range of other guest speakers as well as the live cookery demonstrations and exhibition activity.
During the week Springboard Scotland is calling on employers in hospitality, leisure and tourism to help promote the industry as a Great Place to Work raising awareness of the wide range of opportunities and exciting full time careers available. The week will also see activity at ScotHot and the MSP reception to include a schools competition designing and producing canapés for the MSP reception at Holyrood in partnership with Sedexo.
Ends.
STF is grateful to our sponsors for supporting Scottish Tourism Week: The Caravan Club, British Holiday & Home Park Association, VisitBritain, VisitScotland, Tartan Ink and The Balmoral Hotel.
For more information contact Elaine Townsend at the Scottish Tourism Forum on 0131 220 6321 or email Elaine.townsend@stforum.co.uk or Iain Herbert, Chief Executive, Scottish Tourism Forum at iain.herbert@stforum.co.uk
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