Tuesday, October 30, 2012

Top Highland Guest House Unveils New Website

One of the finest guest houses in The Highland's has unveiled it's new look website in time for the 2013 season. Rosemary Young at Inveran Lodge in Nairn is well known for her discerning quality within her business and has built her reputation on going that extra mile with her guests as her reviews highlight.

We at Plan B are therefore delighted that Rosemary has again entrusted her most important marketing tool to us again.

Ian McCaig of Plan B explained, " This is the third generation website for Rosemary and Inveran and before that we were involved with her previous ventures at The Windsor and The Claymore in Nairn. I like to think we have a really string relationship that is built on absolute confidence. Quite rightly, Rosemary is demanding of the website's look feel and most importantly its content and we have always endeavoured to make sure that those demands are fulfilled."

The new website utilises the brand new version of Plan B's own content and destination management system The Claymore 1314.

It offers a bespoke solution to the hospitality sector offering easy to update content, image galleries and search engine terms as well as being able to manage new Mobile version websites and third part content. Hotels and guest houses can now even add a new language website in a matter of hours should they need it.

However the main benefit for the guest house and bed and breakfast operator is the simplicity and control they have over their imagery, content and optimisation.

The new Inveran website is part of the Open Rooms 1314 website packages which combines a full content managed site with fully integrated online reservations and bespoke design.

The new design is based on one of the increasing number of Open Rooms frameworks and styled to the look and feel of the individual business.

Ian continued, "This is not about rolling out mass market templates but it is about offering a website and online marketing strategy that is affordable yet allows for personalisation on a high level. We understand what the small operator needs and Open Rooms 1314 offers it"

What Open Rooms does offer is impressive;

Website Structure

  • Choice of Fully Personalised Frameworks
  • Ten Updateable Pages
  • Full Content Management System
  • Upload Files and Documents
  • Online Image Editor and Gallery
  • Online Contact Form
  • Google Maps Integration
  • Social Media Share Buttons
  • Online Reservations Integration

Booking Engine

  • Commission Free Bookings ( less than 10 beds)
  • Availability and Rate Management
  • Detailed Reporting Tools
  • Multiple Language and Currency
  • Guest Comments Module
  • SMS Text Confirmations
  • Upgrade Modules available

Business Development Support

  • Regular Online Briefings
  • Free Social Media Promotion
  • Access to publishing blog articles
  • Access to online B2B support
  • Free publication of offers
  • Access to email promotions

Search Engine Optimisation

  • Search Engine Page Titles Editing
  • Updateable Meta Tags
  • Search Engine Submissions
  • Google Site Map
  • Google Analytics Set Up including Goals
  • Search Engine Reporting

Administration and Communications

  • Hosting Package & Database Licencing
  • Domain Registration or Transfer
  • Online Account Support
  • Three E-mail accounts
Find out more about Open Rooms at Plan B online or contact the office on 01292 521404

Open Rooms Websites

Why not have a quick look at how personalised an Open Rooms 1314 website can look and feel

The Inn at Lathones Fife | Wheatsheaf at Swinton | Clan Anderson Cottages | Fairfield House Hotel Ayr | The Clubhouse Nairn | Old Loans Inn | Gailes Hotel | Golf Lodge B&B | Royal Golf Hotel Dornoch | South Beach Hotel Troon | Callater Lodge Braemar | Royal Marine Hotel Brora | Inveran Lodge Nairn | Boat House Boat of Garten

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